What is answer engine optimization (AEO)?

Making a brand appear, accurately and favourably, in the answers AI engines write for buyers.

AEO covers the work of being usable by the machine that writes the answer: one clear claim a model can lift, evidence it can attribute, an entity it can resolve without guessing, and presence on the third-party sources the engines already trust.

The acronym is used for at least three different things, and it collides with older industries, so the label is less settled than the vendors selling it suggest. The work matters more than the name.

See it at work

• AEO means three different things
• AEO vs GEO vs SEO

Other terms: Generative engine optimization (GEO) · Share of Recommendation