Be the brand AI recommends.
Buyers ask AI who to choose now. Ivanooo runs your marketing, learns your market, and compounds your lead — until the answer is you. You stay in command. See whether AI recommends you today, free.
- 3% of brands take 71% of what AI recommends.
- 84% of what AI cites about brands is third-party.
- 15 years of moving real growth numbers.
Everyone's using the same AI. So you all sound the same.
Same models, same prompts, same posts, same website words. When a buyer asks AI who to hire, it can't tell you apart — so it recommends whoever it can. Everyone gets pulled to the same middle: 3% of brands take 71% of what AI recommends.
And the fix isn't on your website.
84% of what AI says about you comes from everywhere else — reviews, forums, comparison sites. That off-domain footprint is where AI reads; your own site is only 16%.
Growth Engineering: the layer above the tools.
Ivanooo practises and teaches Growth Engineering: engineering the context, direction, distinctiveness, experiments and evaluation above AI marketing execution, so a brand's output is distinct and aimed at a growth goal. Everyone now executes with the same AI; what separates brands is what sits above it. What is Growth Engineering
One target. Six layers of Growth Engineering working at it.
- Growth Graph — it knows your business.
- Direction — you make the big calls.
- Distinctiveness — AI can tell you apart.
- Experiments — tested before you spend.
- Agents — they do the work, every day.
- Evaluation — proof on every piece.
Each one measured. Together they run your growth. Approvals come to you in Slack, with one number to watch.
A human stays in command — and we measure it.
Left alone, AI drifts to the average. We're the only ones who measure whether it was directed, or surrendered to — and we can tell which one happened.
You watch it work, live.
How often each AI picks you, every channel, the leads — refreshed every 30 seconds. Average drafts are blocked before they publish; every win is logged, timestamped, and attributable. Ask any other AI agency for proof like that.
The market has agencies, tools, and dashboards. It doesn't have this.
Agencies bill hours. Tools wait for prompts. Trackers watch. Nothing owns the goal. Ivanooo owns your growth goal and re-plans as reality answers; finds strategy by search (many tries, reality selects); turns wrong bets into knowledge; remembers everything so month 13 starts smarter than month 12; ships only what's distinct enough for AI to choose; proves it with captured, timestamped evidence; and keeps you in command — nothing ships without your yes. Every other column existed already. The wired-together one didn't.
We don't guess what makes you distinct. We engineer it.
Your voice, proof, and positions — measured, not asserted. One distinct mark in a sea of sameness.
A competitor can copy a page. Not a year of learning.
By the time a competitor notices, it has tried, measured, and remembered a year of your market that exists nowhere else — and it's yours.
Built on 15 years of moving real numbers.
Two Y Combinator startups. Brands across the US, UK and UAE. Pathrise: cost per customer $85 → $33. Motion: +250% prospects. Ezra: cost per sale $1,500 → $500. Creditspring: cost per customer £117 → £24. Twig: +50% conversion. Just-wears: 500% ROAS. famproperties: 100,000+ leads. Learners Point: 10,000+ leads.
See whether AI recommends you today.
Free check in minutes — competitors named, gaps prioritised. Then we run it 90 days, and it compounds.