The feed buries AI content. Unless it's unmistakably yours.

Every surface runs the same filter now: distinct gets shown, generic gets buried. We run social through the same brain as everything else — recognisable, repeatable formats in your voice, sameness-checked before posting, measured after. And social feeds the machine layer too: 84% of what AI cites about brands is third-party, so a real social footprint is evidence AI reads when it decides who to recommend.