Guides

The playbooks were written for a market where a person found you, read you and decided. Machines now do the first two. Each guide takes one job apart: what changed, what the work is now, how to measure it, and which tools are worth comparing.

Start here

• Growth Engineering — The discipline itself: what Growth Engineering is, the six layers, and the roundups that span all of it.

By topic

• SEO & AI search — How buyers find you when an answer engine writes the shortlist: search, AI answers, and what gets a page chosen. 25 articles.
• Content — Writing that sounds like you when everyone writes with the same models. 10 articles.
• Distinctiveness — Why brands converge on the machine default, and how to stay tell-apart-able. 16 articles.
• Analytics — Measuring whether AI answers name you, and proving what moved. 12 articles.
• PR & placement — Most of an AI answer is sourced off your site. Getting onto those sources. 6 articles.

Want it run for you? The solutions: Get recommended by AI · Demand creation. Terms are defined in the glossary.