Direction: you make the calls that matter.

The machine handles its own routine mistakes and asks you only where judgement is genuinely required.

Four levels, set by what is at stake

Routine work is done and logged. Anything that publishes, sends or spends tells you before it happens. A serious problem the machine cannot fix comes to you with the problem named first. Strategy, positioning and pricing are always yours.

A limit on how often you are asked

About three real questions a week, enforced by the system rather than by good intentions. Interrupt a person thirty times and they stop reading, which is how approval becomes a rubber stamp.

Your answers become rules

Say once that you will not pitch agencies under ten people, and it becomes a standing rule the system drafts under. We read it back to you before it counts, so nothing is invented on your behalf.

Both calls are scored

When you overrule the machine, your reasoning and how confident you are get written down next to its own. When the outcome lands, both are checked against it. Not as a scoreboard, but so the system learns where to keep asking and where to stop.

Questions

How much of my time does this take?

Minutes a day in Slack. The questions arrive in one place with what you need to answer them.

Does it ever act without me?

It never sends, posts or spends on its own.

Run the free audit