Ivanooo practises and teaches Growth Engineering, from Dubai.

Every brand now executes with the same AI. Ivanooo engineers the layer above it: the context, direction, distinctiveness, experiments and evaluation that make a brand's output distinct and aimed at a growth goal. It measures the change with its own instruments.

Firoz Azees founded Ivanooo in 2020 and builds the machine himself: the instruments, the agents, the daily loop. He publishes what it measures. He studied at James Cook University, Singapore. Every article on this site carries his byline: Firoz Azees on LinkedIn.

Ivanooo operates from Dubai, United Arab Emirates, and works with brands anywhere. Reach us at hello@ivanooo.com — a person reads it, and a person answers it.

What we believe: machines cannot recommend what they cannot tell apart. When every competitor uses the same AI, sameness is the default output. See the practice or the research.