Ivanooo is a Distinctiveness Engineering practice in Dubai.

AI engines now decide which brands get recommended. Ivanooo measures what makes a brand recognisable to those engines, builds it, and proves the change with its own instruments.

Firoz Azees founded Ivanooo in 2020 and builds the machine himself: the instruments, the agents, the daily loop. He publishes what it measures. He studied at James Cook University, Singapore. Every article on this site carries his byline: Firoz Azees on LinkedIn.

Ivanooo operates from Dubai, United Arab Emirates, and works with brands anywhere. Reach us at hello@ivanooo.com — a person reads it, and a person answers it.

What we believe: machines cannot recommend what they cannot tell apart. When every competitor uses the same AI, sameness is the default output. Read the manifesto or see the practice.