Output is solved. Growth isn't.

AI tools already make high-quality work. Ivanooo builds the Growth Graph behind it, a detailed map of your goal, buyers, proof and competitors, and aims every piece at one agreed growth target. You see every day whether it is moving.

Get your free growth audit · See how it works

Everyone's using the same AI. So you all sound the same.

Same models, same prompts, same posts, same website words. When a buyer asks AI who to hire, it can't tell you apart, so it recommends whoever it can.

Aim every output at growth.

Your AI can produce almost anything. We decide what is worth producing: one target, leads or cost per customer, agreed in the first conversation with a review date. Every piece is aimed at it, and each result sharpens the next.

One target. Six layers of Growth Engineering working at it.

  1. Growth Graph: A living record of your business (your goal, buyers, proof, competitors and past decisions) that every AI agent reads before it does any work.
  2. Direction: People directing the AI instead of deferring to it: deciding what is worth making, what it should say and what gets cut, so the work doesn't slide to the machine's default.
  3. Distinctiveness: Makes sure your work can't be mistaken for a competitor's. Anything that reads like what any AI would write is sent back.
  4. Experiments: Tests ideas before you spend on them, each with a comparison group, an owner and an end date, so every test gives a real answer.
  5. Agents: The AI workers that do the daily work (pages, outreach, ads and posts), each one waiting for your approval before anything goes out.
  6. Evaluation: Checks every piece before it goes out and every result after, so nothing false is published and you can see what worked.

Each one measured. Together they run your growth. What is Growth Engineering

The machine does the work. You make the calls.

Approvals in Slack, one number to watch. Everything else happens without you.

You'll see every day whether your marketing is working.

One agreed target, with the evidence attached.

You get your own machine, and we run it for you.

Hosted on its own computer, always on. Everything it learns lives in files you own.

The market has agencies, tools, and dashboards. It doesn't have this.

Agencies bill hours. Tools wait for prompts. Trackers watch. Nothing signs a target.

A competitor can copy a page. Not a year of learning.

Every result feeds back into the machine: new work is tested against what already won, approved by you, and remembered. Each cycle starts smarter than the last.

Built on 15 years of moving real numbers.

Two Y Combinator startups. Brands across the US, UK and UAE. Pathrise: cost per customer $85 → $33. Motion: +250% prospects. Ezra: cost per sale $1,500 → $500. Creditspring: cost per customer £117 → £24. Twig: +50% conversion. Just-wears: 500% ROAS. famproperties: 100,000+ leads. Learners Point: 10,000+ leads.

Get your free growth audit.

See how much of your marketing is interchangeable with your competitors', where buyers and AI form their view of you, and the three changes most likely to move your growth. Free, in two business days. Get your free growth audit