Execution is free. Growth isn't.Sameness is the price of free execution.
AI made marketing execution, the making and shipping of pages, posts and ads, close to free. Ivanooo builds the Growth Graph behind your marketing, a detailed record of your goal, buyers, proof and competitors, and aims every piece at one agreed growth target. You see every day whether it is moving.
Your competitors use the same AI. So you all sound the same.
Same models, same prompts, same posts, same website words. When a buyer asks AI who to hire, it can’t tell you apart, so it recommends whoever it can.
- Northwind
- Basel & Co.
- Meridian
- You
of ideas from ChatGPT users overlapped. Ideas from those working without it were all unique.
Wharton · Nature Human Behaviour, 2025Aim every output at growth.
Your AI can produce almost anything. We decide what is worth producing: one target, leads or cost per customer, agreed in the first conversation with a review date. Every piece is aimed at it, and each result sharpens the next. Volume is not the goal, because execution is free.
Day 41Today. The count stood at 91 trial sign-ups against a pace of 82, ahead of the pace.
Trial sign-ups, one line per day, against the agreed pace · Example data · Touch a marked day to see what went out
One target. Six steps of Growth Engineering working at it.
Each one graded. Run in order, they are one loop.
One living record of the business that every agent reads before it writes, decides or spends: the goal and the number, buyers' questions, provable claims with proof, competitors, every decision and what happened.
Powered by · The Growth GraphThe step →A person's direction on the machine's work, macro and micro: the position it works from, and the moves they make on what it produces, piece by piece, towards the growth goal.
Powered by · The position, read back before it counts, and the person's marks on the workThe step →You don't sound like everyone else: what is yours, measured against the machine's average and your category's, and placed where AI reads.
Powered by · The distinctiveness measuresThe step →Choose the few moves worth making, prove them, keep what wins.
Powered by · Candidates, simulation that may only remove, market tests with a stop conditionThe step →The work done across every channel, on whichever models are best; deliberately the least special part; measured by the level.
Powered by · AgentsThe step →Every other step says what should be true. Evaluation proves whether it was.
Powered by · Checks that can fail, verdicts on a set dateThe step →Leaving spreadsheets, a comparison page
Reading ContextBuyers are asking whether they will lose their history when they move. Answer that question from our own migrations, and leave price out of it.
Your moves continue on the draft, at step 05.
The page is ready with your changes, and it passed the checks. Nothing goes out until you approve it.
Draft 1 failed the distinctiveness bar and went back. The result is written back into Context, and the next piece starts from it.
You’ll see every day whether your marketing is working.
One agreed target, with the evidence attached.
If the number hasn’t moved by the review date, you can walk. There is no lock-in past it.
Ask any other AI agency to show you this.Is it working?
It is day 41 of 90. You have 91 trial sign-ups against an agreed pace of 82, so you are ahead of pace.
You get your own machine, and we run it for you.
Always on, and kept separate from every other business. Everything it learns lives in files you own.
The engine
Agents that know how you sound and what you can prove, with the best AI models plugged in as horsepower.
- your-company/
- goal.md60 trial sign-ups a month
- buyers/questions.md41 questions
- proof/migrations.csv340 rows
- competitors/3 rivals
- decisions/17, each with its result
Agents read these before every piece, on the best AI models available.
The interfaces
Ask it anything in Slack. Watch the target, the pace, and the evidence on your dashboard.
The service
We operate it and answer for the number. Or we train your team to run it, with us on call.
| Managed by Ivanooo | Your team, trained | |
|---|---|---|
| Who operates it | Ivanooo | Your team |
| Ivanooo’s part | Answers for the number | On call |
The market has agencies, tools, and dashboards. It doesn’t have this.
Agencies bill hours. Tools wait for prompts. Trackers watch. Nothing signs a target.
| Agency | AI tools | Trackers | Ivanooo | |
|---|---|---|---|---|
| Who does the work | A team you brief | You, with help | Nobody. It only watches | A machine of agents, every day |
| Who signs a growth target | Nobody | You alone | Nobody | One number, agreed and dated |
| What it remembers | The account manager | Your prompts | Last month's chart | Everything, in files you own |
| Who stays in command | Their process | You, alone | Nobody | You, and it is measured |
Every other column existed already. The wired-together one didn’t. So we built it.
Built on 10+ years of moving real numbers. Two Y Combinator startups. Brands across the US, UK, UAE, Singapore and Australia.
cost per customer
Pathrise · USA (YC)trial sign-ups
Motion · USA (YC)cost per acquisition
Ezra · USAreturn on ad spend
Just-wears · UKsales in 3 months
Awok · UAEapp installs
Fitafy · Australia and UKleads at $25 each
fam Properties · UAEorganic leads a month
Learners Point · UAEGet your free growth audit.
See how much of your marketing is interchangeable with your competitors’, where buyers and AI form their view of you, and the three changes most likely to move your growth. Free, in two business days.