What is a Growth Graph?

One living model of a business that every AI agent reads before it writes, decides or spends.

A Growth Graph holds the goal and the number the marketing answers to, the questions buyers actually ask, the claims the business can prove with the proof attached, the competitors and what they already say, and every decision taken with what happened next. Each fact carries where it came from and when it was true.

Without it, every AI tool starts from the average of everything it has read, which is why the output comes back generic. With it, the tools a team already uses start from the business instead.

See it at work

• The Growth Graph layer

Other terms: Growth Engineering · Machine default