What is Direction in marketing?

The calls a person makes about what the machine should do, which the system records and keeps to.

When AI produces the work, the scarce part is deciding what the work is for. Direction is the layer where a person makes those calls: positioning, pricing, what gets said and what never does. The machine handles its own routine mistakes and asks only where judgement is genuinely required.

Approving whatever the machine returns is not direction. Direction means the decision was yours, written down, and checked later against what happened.

See it at work

• The Direction layer

Other terms: Growth Engineering · Machine default