The practice, written down.

The seven disciplines live on the practice page; the arguments and each discipline in depth live here. Written so far: Every marketer is now a growth engineer (the mandate: not a new job title, the job), The State of the Marketing Stack (the 2026 surveys at their primary sources, two circulating numbers corrected), The Agentic Compounding Index (does your stack compound, or just produce — the instrument published in full), Growth: own a number (one number, read on a schedule, wired to a sensor), Memory: keep what worked readable (the wall between an archive and a memory), Experiments: beliefs that can lose (keep-or-kill by the record), Production: end to end at standard (the path carries, silence is failure), and Eval: test yourself first (a written test that can fail a draft before it ships). Long-form pieces on the practice land here as they publish.