Run your marketing as a system that learns.

Ivanooo Growth Engineering installs a working growth system on your business in one call. Real work ships in week one. The system writes down what worked and uses it next time. Firoz Azees sits beside you for six weeks while you run it. You run it by typing to it in plain English; no code is involved. What you need: a laptop, a free Slack account and a Claude subscription from $20 a month, all set up with you on a call. There is no payment to apply.

Who is beside you: Firoz Azees, fifteen years as a growth lead across Dubai, Singapore, London and Silicon Valley, including Pathrise and Motion, both Y Combinator companies. He built this system and runs his own company on it every day.

Who it is for: you have a live business with its own website, you own a number such as enquiries, leads or signups, you decide what gets published even if someone else presses the button, and you already use AI for your marketing and it all comes out the same. Marketer, founder, consultant or creator with a business; the title does not matter. It is not for you if you want prompt techniques, a certificate, or someone to run your marketing for you, or if your customers come almost entirely from Instagram or TikTok, which it does not run; it works on the other half, being found and recommended.

The problem: you are shipping more and learning less. 87% of marketers use AI to write their content, only 6% have built AI into how they work (Supermetrics Marketing Data Report 2026, 435 marketers), and their top complaint about the output is that it sounds generic (Brafton 2026, 132 marketers; 85% of AI users use the same tool). Writing made with AI ideas is 10.7% more alike than writing made without (Doshi and Hauser, Science Advances, 2024).

What this is: in the first hour you make one piece four ways and lay them side by side: plain AI, the system with your voice and proof loaded, the same with your own steering, and the version that passes six checks. That last version goes out in your first week, and something real ships every week after that.

How it works: nine parts, all running from day one, and you take over one a week. Your number, and the readings that explain it. What it knows about you: how you sound, who you are, what you can prove. Fresh facts only. Six checks before anything goes out in your name. The work itself: articles, posts, pages, ad versions you launch yourself, pitches. Tests that can lose. What happened, kept where the next job will read it. A decision on every miss, weekly. Jobs that run without you. Behind those sit thirty workflows you can ask for by name, with more than a hundred commands doing the work, across the seven disciplines of Growth Engineering. The system does the work and you keep the judgment: the number, what is true, the angle, the final yes. It never posts, sends or spends by itself.

Why it compounds: anyone can produce now, and few machines learn. This one writes down every result, notices what repeats, and tries that first on the next job, while it keeps counting. In a week when it learned nothing, the Friday report says so. Ivanooo's own report for 17 September 2026 read: learning loop dead; 123 checks run, 6 things blocked before they went out. That excerpt is on the page, because most marketing reports cannot say it.

How you will know: your six weeks open and close with the same check of where AI engines place you when a buyer asks. That check is one gauge; the number you answer to is the one you chose. No result is promised. The system has failed in four real ways, all published on the page: agents that shipped confident nonsense, a memory that stored everything and learned nothing, a scheduler that reported green while dead, a number that counted being mentioned as being chosen. Each week one failure of that kind is hidden in a draft for you to catch, never in anything that goes out.

People Firoz taught before this existed: three students of the digital marketing course he taught at a Dubai training company in Dubai recorded short videos, shown on the page. They are not about Ivanooo Growth Engineering, which nobody has been through yet; they show what he is like to learn from. Charm: "You can really rely on our instructor. He would help you from step number one up to step number ten." Dania, a business partner: "He's very well-knowledgeable about the course material and all the aspects of digital marketing." DG, a sales manager at a manufacturing company: "The course was extremely informative. I didn't know that the digital marketing industry had so many facets."

What you get: the system installed on your business; six weeks beside you (a one-to-one install call, a live session every Wednesday, a weekly session watching Firoz run his own, two one-to-one calls); and three months in the group. Nobody has been through it yet: you would be among the first five, which is why it is AED 3,650. Not sure? A two-and-a-half-hour online masterclass lets you run the real system on a practice company first; the date is set when four people are on the list, and its fee comes off the AED 3,650. To apply, send your website and your email; Firoz replies himself within two working days. Or score your own marketing setup first, free.