Stories
Ralph Lauren, born Ralph Lifshitz in 1939, is an American fashion designer and business magnate who transformed the landscape of American fashion. His eponymous brand, synonymous with classic elegance, preppy chic, and aspirational living, has become a global empire. Lauren’s keen eye for detail, unwavering commitment to quality, and ability to tap into the zeitgeist have made him a true icon in the fashion industry.
Early Life and Entrepreneurial Spirit
Born in the Bronx, New York, Lauren’s fascination with fashion began at a young age. He was captivated by the elegance of Hollywood stars and the sophisticated style of Ivy League students. After a brief stint in the army, he worked as a salesman for Brooks Brothers, where he honed his understanding of men’s clothing and developed a vision for his own brand.
The Birth of Polo Ralph Lauren
In 1967, Lauren launched his career with a line of ties under the label “Polo.” His innovative designs, featuring bold colors and wider cuts, quickly gained popularity. In 1968, he expanded his brand to include a full menswear collection, establishing Polo Ralph Lauren as a distinct and recognizable name in the fashion world.
Expanding the Empire
Over the following decades, Lauren expanded his brand to include womenswear, children’s wear, home furnishings, fragrances, and accessories. His designs, inspired by classic American sportswear, equestrian elegance, and the romance of the American West, resonated with consumers seeking a timeless and aspirational lifestyle.
Global Recognition and Philanthropy
Lauren’s brand achieved global recognition, with flagship stores in major cities worldwide. He also became a philanthropist, establishing the Polo Ralph Lauren Foundation to support cancer research, education, and cultural preservation. His contributions to the fashion industry and his philanthropic endeavors have earned him numerous accolades, including the Council of Fashion Designers of America’s Lifetime Achievement Award.
Career Timeline of Ralph Lauren
Year | Milestone |
---|---|
1939 | Born in the Bronx, New York |
1967 | Launched his first line of ties under the label “Polo” |
1968 | Introduced a full menswear collection, establishing Polo Ralph Lauren |
1971 | Opened the first Polo Ralph Lauren store on Rodeo Drive in Beverly Hills |
1972 | Launched the iconic Polo shirt |
1983 | Introduced womenswear to his brand |
1997 | Polo Ralph Lauren went public |
2001 | Launched the Ralph Lauren Home collection |
2015 | Stepped down as CEO of Ralph Lauren Corporation |
Ralph Lauren’s legacy as a fashion icon and entrepreneur is undeniable. His brand has become synonymous with American style, embodying timeless elegance, preppy chic, and aspirational living. His impact on the fashion industry and his philanthropic contributions have left an indelible mark, inspiring generations of designers and consumers alike.