Emeritus Columbia Business School Executive Education Digital Marketing Intensive -Ivanooo

Accrediations

Certificate of participation from Columbia Business School Executive Education

Durartion of the Course

6 Months

Course Fee

US$6,950

Mode of Learning

Integrated Learning

What is The Course All About?

Pros:

Comprehensive Curriculum: Covers a wide range of digital marketing topics, providing a solid foundation.
Expert Instructors: Taught by experienced Columbia Business School faculty.
Live Interaction: Includes live online sessions for direct engagement with instructors and peers.
Real-World Examples: Incorporates relevant case studies from various industries.
Reputable Institution: Backed by Columbia Business School, a leading institution in business education.

Cons:

High Cost: The course fee might be a barrier for some learners.
Limited Self-Paced Learning: While there is some flexibility, the live sessions and deadlines limit self-pacing.
Lacks Formal Capstone Project: No final project to demonstrate comprehensive application of skills.
Limited Career Guidance: No personalized career support or mentoring.
Community Could Be More Active: More engagement in the discussion forum would be beneficial.

Primary Focus: Skill Acquisition

Who is the Course Meant For?

Marketing professionals seeking to advance their digital marketing skills and knowledge.
Business leaders and entrepreneurs looking to understand and implement effective digital marketing strategies.
Individuals interested in transitioning to a career in digital marketing.

Accreditations and Rankings

Certificate of participation from Columbia Business School Executive Education

Foundational (for beginners)

Skills: What does this program cover?

Depth and Breadth of Topics
ⓘ
- Range of topics covered. - Number of topics, comprehensiveness (introductory to advanced)
- Theoretical vs. practical balance
- Alignment with industry standards and current trends
Strong
Case Studies
ⓘ
- Number and variety of case studies
- Relevance of case studies to the course topic and target audience
Strong
Tools
ⓘ
- Use of industrystandard tools and technologies
- Handson experience with tools
Strong
Capstone Projects/Real World Application
ⓘ
- Presence of a project or practical application
- Complexity and scope of the project
Moderate

Skills: 23 /30

Faculties: Who are the experts behind the course?

Academic/Industry Exp.
ⓘ
- Educational background
- Work experience in relevant industries
Strong
Teaching Experience
ⓘ
- Experience teaching similar courses or topics
- Teaching style and approach (engaging, clear, accessible)
Strong
Industry Recognition
ⓘ
- Awards and recognition in the field
- Contributions to opensource projects, communities, or publications
Strong

Faculties: 20 /20

Delivery Methods: How Is the program delivered?

Live Interaction
ⓘ
- Availability of live lectures, Q&A sessions, or webinars
- Provide direct interaction and realtime clarification of concepts
- Quality and effectiveness of live interactions
Strong
Self-Paced
ⓘ
- Flexibility in scheduling and pacing
- Prerecorded videos covering lectures, tutorials, demonstrations, and supplemental content, allowing students to engage with course material flexibly.
- Quality and availability of selfpaced materials (videos, readings, exercises)
Moderate
Assessment
ⓘ
- Variety of assessment types (quizzes, assignments, projects)
- Alignment of assessments with learning objectives
- Quality and timeliness of feedback on assessments
Strong
Community
ⓘ
- Presence and activity of online forums, discussion boards, or other community spaces
- Level of engagement and support from instructors and moderators
Moderate
Collaborative
ⓘ
- Opportunities for group projects, peer review, or other collaborative activities
Limited

Delivery Methods: 21 /30

Career Assistance: How does the program support career growth?

Mentoring
ⓘ
- Availability of personalized guidance and support from mentors or career coaches
Not Applicable
Personalized Assistance
ⓘ
- Availability of career Assessments (personality, skills, interests) to help learners understand their strengths and potential career paths
Limited
Alumni Network
ⓘ
- Active alumni network for networking
Strong
Industry Partnerships
ⓘ
- Partnerships with companies
Moderate

Career Assistance: 6 /15

Student Satisfaction and Feedback: What Do Students Say About the Course?

Feedback & Improvement
ⓘ
- Quantity and quality of student reviews
- Responsiveness of course providers to feedback
- Evidence of continuous improvement in the course content and delivery
Strong

Alumini Feedback: 4 /5

Benchmark Labels:

Strong (75-100%): This indicates the course demonstrates exceptional strengths in this area, exceeding expectations.

Moderate (50-74%): This signifies the course performs adequately in this area, covering essential aspects.

Limited (25-49%): This highlights areas where the course could significantly improve to provide a more comprehensive learning experience.

Very Limited (1-24%): This indicates that coverage in this area may be minimal, or even non-existent.

Not Applicable: This indicates that this criteria is not applicable for this course.