I am a senior digital marketing expert with over 8 years of client and consulting experience in consumer products, hospitality, health, fitness and retailing. I am a practitioner and lecturer on digital marketing (SEO, PPC, Social Media, Video, Conversational ). I began my entrepreneurial journey from the end of 2017 onwards and now it is almost 2 years I have been running my digital marketing consultancy and managed to acquire some prominent clients. Major accomplishments include the launch of one of the unique eCommerce retail concepts, the turnaround of a flagship consumer product, the positioning of well-known brands, the launch of numerous new products and concepts, and the development of a long list of programs which have driven profitable increases in customer traffic.
A Little About Myself
Digital Head for an Educational & Training Company
I happened to be doing a marketing course and I ended up with digital media
It used to be a vocation but now it helps to conceive and run my company
Yes I did, after 7 years of persuasion, now I got the right business model to run my learning platform
Market Trend and Practices
Evolving Ecommerce: 14 Trends Driving Online Retail In 2020
By the end of 2019 (according to data from Statista) the global eCommerce market had sales reaching $3.5 trillion and represented 14% of the total share of global retail sales.
And what’s coming in 2020?
This data predicts that by the end of 2020, global ecommerce sales will reach $4.2 trillion and make up 16% of total retail sales. And these numbers are only predicted to go up as we continue into the ‘20s.
1) AR enhances the reality of online shopping.
2) There will be a growing volume of voice search.
3) AI helps shops learn about shoppers.
4) On-site personalization uses those insights to create individualized experiences.
5) Big data plays a big part in creating personalized experiences.
6) Chatbots improve the shopping experience.
7) Mobile shopping is still on the move.
8) Headless and API-driven ecommerce allow continued innovation.
9) Customers respond to video.
10) Subscriptions keep customers coming back.
11) Sustainability is becoming more important.
12) Businesses should optimize digital strategy for conversion.
13) B2B is growing…and changing.
14) More ways to pay.
Do you want a career in a high-growth industry in which skilled professionals and dedicate...
Duration : 1 Hour
Start your online business – straight from the horse’s mouth
Duration : 6 Hours
Build your digital marketing career
Duration : 6 Hours