Modules
- Cost per acquiring one customer
- Cost per action calculation
- New idea search Unlocking the customer value chain decoupling, market networks & niche market
- eCommerce business model General retail model, subscription drop shipping & virtual products
- Cost structure & pricing
- Addressable Market Size
- Mindset – offline model is not to replicated
- Evaluating market viability
- Conducting competitive analysis
- Customer segments persona & pain points
- Self-hosted vs hosted
- Setting up your store
- Development basics
- Cost of development
- Online marketplace and Fulfillment services (amazon FBA, and noon)
- Sales funnel (customer acquisition & retention)
- Sample ads & content (best creative examples)
- Content asset collection method
- Pillar page search optimisation & google shopping
- Social commerce & advertising
- Chatbot referral engagement Campaigns -viral co-efficient
- First 1000 customers plan
- Email automation
- Automate shipping and collections
- Payment gateway options Paypal and other lean payment options
- Required skillsets (Graphic, copywriting development, strategy, community)
- Tools for automation
The Advantage
Career Objective Assessment
Session to understand your requirements to help achieve your objectives.
Live Project
In this project, you can choose your own company or a Sandbox B2C or B2B product
Hands On Experience
Learn by doing real-world projects and developing a portfolio
On-Going Expert Guidance
will be provided through out the course
1-1 Mentor Support
Get 1:1 help from a mentor
Learning Approach
Bite-Size Explanations
Spaced Repetition
Recall Exercises
Platforms & Tools




