Digital Marketing Trends in 2021
Growth Marketing Digital Marketing

Advertisers sure have their hands full in 2021 as we start to emerge from the pandemic. There’s no uncertainty that the marketing and client experience scene will proceed to develop and there is still vulnerability around exactly how much change to anticipate. Associations that pay attention on making more significant digital encounters by moving to first-party data, content and personality goal, and those that double down on digital change with an accentuation on individuals and more diminutive ways to an incentive for innovation speculations, while additionally fabricating an establishment for spry content advertising and management and reconsidering promotion techniques, will beat the competition.

As per LinkedIn’s examination across 15 nations, the most moving positions for 2021 should be possible away from workspaces. On the off chance that this proceeds, in the several years, new innovative occupations will be stylish. 

As per a World Economic Forum report, the work from home situation has been effective and consequently persuaded basically 84% of businesses to grow distant working. 

This is achieving an advanced insurgency and this can influence individuals in various ways.

Digital marketing means new opportunity in 2021

The Future of Jobs Report saw an expansion in the quantity of individuals searching for web based learning openings, and furthermore in business arrangement of internet learning, and in online students getting to such projects through government drives. Jobless individuals have zeroed in on mastering advanced abilities, like data analysis and information technology.

The shift is likewise empowering a lifelong change for some – from sales to online media, examination to clinical composition, and businessmen to life mentors.

Some digital marketing trends to look out for in 2021 are:

Inclusive nature of content

Featured snippets

Pro environment

Visual search-based SEO

Interactive content

Customer segmentation

Local SEO

Traditional Digital Marketing

Growth Digital Marketing

Here is a list of the top 10 job categories driving the job market:

  1. Specialised Medical Professionals – Specially post COVID-19 scenario, medical professionals with training on how to deal with the virus and its effects are in demand.
  1. Digital Content Freelancers – Every organization is going digital and a major chunk of going digital involves content creation. Content creation can be considered a part time or freelancing job that companies require for their benefit.
  1. Healthcare Supporting Staff – Support staff of healthcare like nurses and aids are a necessary job now. When doctors and scientists are fighting to find a cure, it’s these frontline workers who they need for assistance.
  1. E-Commerce – Post COVID-19, all companies are becoming digital. This has made a huge change in the commerce section. E-Commerce is in vogue and people with knowledge on this are in demand.
  1. Digital Marketing Specialists – With online usage increasing year on year, companies moved to capitalise on increased E-Commerce activity. They started off hiring Digital Marketing specialists. 
  1. Business Development and Sales Roles – Whilst industries like travel, hospitality and retail were hit hard by the pandemic, industries like software and technology enabling digital transformation saw an upward trend in the region. This resulted in more salespeople being hired for business development purposes.
  1. Professional and Personal Coaches – Across industries, people lost jobs and thus people adjusted their career paths to become Professional and Personal Coaches of whom most were self-employed.
  1. Creative Professionals – Freelance Writers and Video Producers were in high demand in 2020, with more companies looking to enhance their digital presence with high-quality content.
  1. Education Roles – Education-related roles like teaching assistants became in demand positions over a period of time post COVID-19 solving employment problems mostly for women. 
  1. General Business Roles – With many organisations having to adapt their business plans in order to keep up with fast-changing customer needs, it stands to reason that business-related roles soared in 2020.

The focus on technology aligns with findings from LinkedIn in 2020 on the top 10 most in-demand jobs, all of which relied heavily on digital capabilities, including software development, data analytics, digital marketing and graphic design.

Old and New Job Roles

While job roles like Data entry clerks, relationship managers, legal secretaries, customer service workers have become redundant and old, the new job roles emerging are different.

The top 10 among the emerging job roles are:

1. Digital Marketing and strategy specialists

2. AI and Machine learning specialists

3. Data Analysts and Scientists

4. Business Development Professionals

5. Internet of things specialists

6. Business services and administration managers

7. Project managers

8. Process automation specialists

9. Lawyers

10. Financial Analysts

The Future of Jobs

50 % of all future jobs will face a drastic change due to automation and to do most would require knowledge and digital skills. Low skill professionals will be at a risk of losing jobs if they do not upskill and adapt to the oncoming digital era because after automation and AI implementation only high, technically skilled employees who can work alongside machines will be in demand. So employees must be made aware of the skills required to cope up to this and build a more inclusive future for the job world.

Truly, even with our earnest attempts, we can’t actually expect what the eventual fate of advanced digital marketing in 2021 will resemble. 

Digital marketing patterns for 2021 move towards computerization and personalization. The inclinations are targeting offering clients very customized content and to reduce the tension on advertisers to do so because of automation.