Kellogg Digital Marketing -Ivanooo

Accrediations

Kellogg School of Management

Durartion of the Course

6 months

Course Fee

US$5,907

Mode of Learning

Self-Paced with Assessments

What is The Course All About?

Pros:

Comprehensive and Rigorous Curriculum: Covers a wide range of digital marketing topics with depth and practical application.
Experienced Instructors: Led by faculty from a top-ranked business school with extensive experience.
Industry-Recognized Certifications: Includes certifications in Google Analytics, HubSpot, and SEMrush, enhancing career prospects.
Flexible Learning: Self-paced format allows for flexibility and convenience.

Cons:

Limited Live Interaction: Offers only weekly office hours for live interaction, which may not be sufficient for some learners.
Limited Career Support: Lacks personalized career guidance, mentorship, and a dedicated alumni network.
Cost: Can be relatively expensive compared to other online digital marketing courses.

Primary Focus: Skill Acquisition

Who is the Course Meant For?

Early- to mid-career marketing professionals seeking to enhance their digital marketing skills and advance their careers.
Senior professionals, founders, and entrepreneurs looking for a comprehensive understanding of digital marketing best practices to implement in their organizations.
Anyone seeking a rigorous and reputable program from a top-tier business school.

Accreditations and Rankings

Kellogg School of Management

Foundational (for beginners)

Skills: What does this program cover?

Depth and Breadth of Topics
ⓘ
- Range of topics covered. - Number of topics, comprehensiveness (introductory to advanced)
- Theoretical vs. practical balance
- Alignment with industry standards and current trends
Strong
Case Studies
ⓘ
- Number and variety of case studies
- Relevance of case studies to the course topic and target audience
Strong
Tools
ⓘ
- Use of industrystandard tools and technologies
- Handson experience with tools
Strong
Capstone Projects/Real World Application
ⓘ
- Presence of a project or practical application
- Complexity and scope of the project
Strong

Skills: 29 /30

Faculties: Who are the experts behind the course?

Academic/Industry Exp.
ⓘ
- Educational background
- Work experience in relevant industries
Strong
Teaching Experience
ⓘ
- Experience teaching similar courses or topics
- Teaching style and approach (engaging, clear, accessible)
Strong
Industry Recognition
ⓘ
- Awards and recognition in the field
- Contributions to opensource projects, communities, or publications
Strong

Faculties: 19 /20

Delivery Methods: How Is the program delivered?

Live Interaction
ⓘ
- Availability of live lectures, Q&A sessions, or webinars
- Provide direct interaction and realtime clarification of concepts
- Quality and effectiveness of live interactions
Moderate
Self-Paced
ⓘ
- Flexibility in scheduling and pacing
- Prerecorded videos covering lectures, tutorials, demonstrations, and supplemental content, allowing students to engage with course material flexibly.
- Quality and availability of selfpaced materials (videos, readings, exercises)
Strong
Assessment
ⓘ
- Variety of assessment types (quizzes, assignments, projects)
- Alignment of assessments with learning objectives
- Quality and timeliness of feedback on assessments
Strong
Community
ⓘ
- Presence and activity of online forums, discussion boards, or other community spaces
- Level of engagement and support from instructors and moderators
Strong
Collaborative
ⓘ
- Opportunities for group projects, peer review, or other collaborative activities
Very Limited

Delivery Methods: 20 /30

Career Assistance: How does the program support career growth?

Mentoring
ⓘ
- Availability of personalized guidance and support from mentors or career coaches
Very Limited
Personalized Assistance
ⓘ
- Availability of career Assessments (personality, skills, interests) to help learners understand their strengths and potential career paths
Moderate
Alumni Network
ⓘ
- Active alumni network for networking
Limited
Industry Partnerships
ⓘ
- Partnerships with companies
Moderate

Career Assistance: 6 /15

Student Satisfaction and Feedback: What Do Students Say About the Course?

Feedback & Improvement
ⓘ
- Quantity and quality of student reviews
- Responsiveness of course providers to feedback
- Evidence of continuous improvement in the course content and delivery
Strong

Alumini Feedback: 4 /5

Benchmark Labels:

Strong (75-100%): This indicates the course demonstrates exceptional strengths in this area, exceeding expectations.

Moderate (50-74%): This signifies the course performs adequately in this area, covering essential aspects.

Limited (25-49%): This highlights areas where the course could significantly improve to provide a more comprehensive learning experience.

Very Limited (1-24%): This indicates that coverage in this area may be minimal, or even non-existent.

Not Applicable: This indicates that this criteria is not applicable for this course.