Ivanooo

Certification

Northwestern Kellog School of Management

Durartion of the Course

8 Weeks

Course Fee

$2,600

Mode of Learning

Self-Paced

What is The Course All About?

Digital Marketing Strategies: Data, Automation, AI & Analytics is a digital marketing course created and provided by Northwestern Kellog School of Management for building one’s expertise in digital marketing.

Who is the Course Meant For?

Being an entry-level course, Digital Marketing Strategies: Data, Automation, AI & Analytics is an ideal entry-level course for learners like:

  • A fresher who wants to build their career in digital marketing,
  • An entrepreneur of a startup, who wants to learn digital marketing to incorporate growth in their business, or,
  • Any individuals looking for a new career in digital marketing or want to upskill themselves in digital marketing.

 

 

Skills: What does this program cover?

Depth and Breadth of Topics

  • Range of topics covered. - Number of topics, comprehensiveness (introductory to advanced)
  • Theoretical vs. practical balance
  • Alignment with industry standards and current trends
Grade
0%Very Limited

No specific reasons provided.

Case Studies/Real World Events

  • Number and variety of case studies
  • Relevance of case studies to the course topic and target audience
Grade
0%Very Limited

No specific reasons provided.

Tools

  • Use of industrystandard tools and technologies
  • Handson experience with tools
Grade
0%Very Limited

No specific reasons provided.

Hands-on Projects and Applications

  • Presence of a project or practical application
  • Complexity and scope of the project
Grade
0%Very Limited

No specific reasons provided.

Faculties: Who are the experts behind the course?

Academic/Industry Exp.

  • Educational background
  • Work experience in relevant industries
Grade
0%Very Limited

No specific reasons provided.

Faculty Involvement

  • Evaluates the active role and contribution of all individuals—faculty, teaching assistants, mentors, and support staff—who directly support, guide, or enhance the learning experience throughout the course.
Grade
0%Very Limited

No specific reasons provided.

Industry Recognition

  • Awards and recognition in the field
  • Contributions to opensource projects, communities, or publications
Grade
0%Very Limited

No specific reasons provided.

Delivery Methods: How Is the program delivered?

Active Interaction

  • Availability of live lectures, Q&A sessions, or webinars
  • Provide direct interaction and realtime clarification of concepts
  • Quality and effectiveness of live interactions
Grade
0%Very Limited

No specific reasons provided.

Self-paced/Flexible Resources

  • Flexibility in scheduling and pacing
  • Prerecorded videos covering lectures, tutorials, demonstrations, and supplemental content, allowing students to engage with course material flexibly.
  • Quality and availability of selfpaced materials (videos, readings, exercises)
Grade
0%Very Limited

No specific reasons provided.

Assessment

  • Variety of assessment types (quizzes, assignments, projects)
  • Alignment of assessments with learning objectives
  • Quality and timeliness of feedback on assessments
Grade
0%Very Limited

No specific reasons provided.

Community

  • Presence and activity of online forums, discussion boards, or other community spaces
  • Level of engagement and support from instructors and moderators
Grade
0%Very Limited

No specific reasons provided.

Collaborative

  • Opportunities for group projects, peer review, or other collaborative activities
Grade
0%Very Limited

No specific reasons provided.

Career Assistance: How does the program support career growth?

Mentoring

  • Availability of personalized guidance and support from mentors or career coaches
Grade
0%Very Limited

No specific reasons provided.

Personalized Assistance

  • Availability of career Assessments (personality, skills, interests) to help learners understand their strengths and potential career paths
Grade
0%Very Limited

No specific reasons provided.

Alumni Network

  • Active alumni network for networking
Grade
0%Very Limited

No specific reasons provided.

Industry Partnerships

  • Partnerships with companies
Grade
0%Very Limited

No specific reasons provided.

Deep-Dive/Skin in the Game

Feedback & Improvement

  • Aligns with how humans build skills—through real-world action, not passive theory
  • Encourages simultaneous learning and doing, with no delay between concept and practice
  • Prioritizes real-time feedback in immersive, high-engagement settings.
  • Measures how much learners are made to commit, apply, and perform—putting real skin in the game.
Grade
0%Very Limited

No specific reasons provided.

Benchmark Labels:

Strong (75-100%): This indicates the course demonstrates exceptional strengths in this area, exceeding expectations.
Moderate (50-74%): This signifies the course performs adequately in this area, covering essential aspects.
Limited (25-49%): This highlights areas where the course could significantly improve to provide a more comprehensive learning experience.
Very Limited (0-24%): This indicates that coverage in this area may be minimal, or even non-existent.

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