General Assembly Digital Marketing Short Course -Ivanooo

Accrediations

General Assembly

Durartion of the Course

10 Weeks

Course Fee

$4,500

Mode of Learning

Integrated Learning

What is The Course All About?

Pros:

Comprehensive Introduction: Covers a wide range of essential digital marketing concepts and skills, providing a solid foundation for beginners.
Live Instruction and Interaction: Offers live, online classes with experienced instructors and TAs, facilitating real-time learning and engagement.
Practical Projects: Includes a real-world digital marketing campaign project for hands-on experience and portfolio building.
Supportive Community: Fosters a strong sense of community through live sessions, networking events, and career support resources.

Cons:

Limited Depth: May not delve deep enough into specific areas of digital marketing for those seeking specialized knowledge.
Not Self-Paced: The structured schedule with live sessions may not be suitable for those who prefer flexibility.
Limited Personalized Career Guidance: While offering some career resources, it could provide more tailored support for individual career goals and job searches.

Primary Focus: Skill Acquisition & Career Preparation

Who is the Course Meant For?

Beginners or professionals seeking a foundational understanding of digital marketing.
Traditional marketers looking to update their skills and embrace digital strategies.
Career changers interested in exploring the field of digital marketing.

Accreditations and Rankings

No academic accreditation, but recognized in the tech industry.

Foundational (for beginners)

Skills: What does this program cover?

Depth and Breadth of Topics
ⓘ
- Range of topics covered. - Number of topics, comprehensiveness (introductory to advanced)
- Theoretical vs. practical balance
- Alignment with industry standards and current trends
Strong
Case Studies
ⓘ
- Number and variety of case studies
- Relevance of case studies to the course topic and target audience
Strong
Tools
ⓘ
- Use of industrystandard tools and technologies
- Handson experience with tools
Strong
Capstone Projects/Real World Application
ⓘ
- Presence of a project or practical application
- Complexity and scope of the project
Moderate

Skills: 24 /30

Faculties: Who are the experts behind the course?

Academic/Industry Exp.
ⓘ
- Educational background
- Work experience in relevant industries
Strong
Teaching Experience
ⓘ
- Experience teaching similar courses or topics
- Teaching style and approach (engaging, clear, accessible)
Strong
Industry Recognition
ⓘ
- Awards and recognition in the field
- Contributions to opensource projects, communities, or publications
Strong

Faculties: 20 /20

Delivery Methods: How Is the program delivered?

Live Interaction
ⓘ
- Availability of live lectures, Q&A sessions, or webinars
- Provide direct interaction and realtime clarification of concepts
- Quality and effectiveness of live interactions
Strong
Self-Paced
ⓘ
- Flexibility in scheduling and pacing
- Prerecorded videos covering lectures, tutorials, demonstrations, and supplemental content, allowing students to engage with course material flexibly.
- Quality and availability of selfpaced materials (videos, readings, exercises)
Very Limited
Assessment
ⓘ
- Variety of assessment types (quizzes, assignments, projects)
- Alignment of assessments with learning objectives
- Quality and timeliness of feedback on assessments
Strong
Community
ⓘ
- Presence and activity of online forums, discussion boards, or other community spaces
- Level of engagement and support from instructors and moderators
Strong
Collaborative
ⓘ
- Opportunities for group projects, peer review, or other collaborative activities
Moderate

Delivery Methods: 21 /30

Career Assistance: How does the program support career growth?

Mentoring
ⓘ
- Availability of personalized guidance and support from mentors or career coaches
Limited
Personalized Assistance
ⓘ
- Availability of career Assessments (personality, skills, interests) to help learners understand their strengths and potential career paths
Limited
Alumni Network
ⓘ
- Active alumni network for networking
Strong
Industry Partnerships
ⓘ
- Partnerships with companies
Moderate

Career Assistance: 8 /15

Student Satisfaction and Feedback: What Do Students Say About the Course?

Feedback & Improvement
ⓘ
- Quantity and quality of student reviews
- Responsiveness of course providers to feedback
- Evidence of continuous improvement in the course content and delivery
Strong

Alumini Feedback: 4 /5

Benchmark Labels:

Strong (75-100%): This indicates the course demonstrates exceptional strengths in this area, exceeding expectations.

Moderate (50-74%): This signifies the course performs adequately in this area, covering essential aspects.

Limited (25-49%): This highlights areas where the course could significantly improve to provide a more comprehensive learning experience.

Very Limited (1-24%): This indicates that coverage in this area may be minimal, or even non-existent.

Not Applicable: This indicates that this criteria is not applicable for this course.